About Us

HELLO, FRIEND

I am a mum of two little sons, Henry and Daniel, who capture the magic of childhood by living wild and pure. You already know that with kids, a lot of stuff finds its way into our homes. But the days of polyester plushes and plastic-filled 90s homes are over. I always strive for the best things for my children – natural materials, quality over quantity, timeless design, and products made in an ethical environment. Wooly Organic is my third child, born in 2011, brought up with passion and strong values in mind – Green Behind the Seam, Proud to be Slow, and Transparent In-house Production.

Green Behind the Seam!

At Wooly Organic, we believe in sustainability from the ground up! Our commitment to eco-friendly materials means that we use only the finest organic, regenerative, recycled, or biodegradable fabrics. These materials are not only gentle on your little ones’ skin but also have a significantly lower environmental footprint.

Say no to greenwashing and yes to GOTS!

Not every organic product is the same! Wooly Organic’s factory is GOTS (Global Organic Textile Standard) certified, and this label on our cotton products is your assurance of sustainability and fairness in textiles. GOTS-certified products are:

  • Organic
  • Ethically made
  • Environmentally friendly
  • Traceable from field to final product
  • Certified by third-party experts

Proud to be slow!

In a fast-paced world, Wooly Organic stands for the principles of slow fashion. Our core values prioritize quality over quantity, using sustainable materials to make durable, minimalistic, and timeless products. We envision our sustainable designs as a testament for future generations, showcasing our efforts to balance social, environmental, and economic considerations.

In-House Production in Europe

Wooly Organic is proudly made in our own factory in Liepāja, the Latvian “City of Wind” near the Baltic Sea. Our in-house production ensures Northern European quality in every step, maintaining sustainability and transparency.

Since 2011, we’ve been hand-making Wooly Organic products, fulfilling 5500 orders to 31 countries in 2023.

Thank you for being responsible customer with amazing taste!

Madara More
Founder of Wooly Organic

Inside our factory